While Microsoft is the renowned maker of the world’s most popular PC operating system, its stint in the smartphone business has been a big flop. It may be difficult to pinpoint the exact reason why this global software giant has failed to gain the expected traction among smartphone users, but it is possible to hypothesize a few of the reasons.
Late Entry to the Game
One factors to blame for its unpopularity could be that it was late to the smartphone party. By the time Microsoft was making an entry into the mobile market in 2010, its counterparts Google and Apple had been in the market for at least two years. Sad but true, the mobile market was already dominated by Apple and Google when Microsoft was introducing the Windows Phone. Consequently from its inception the Windows Phone was reduced to playing catch up with iPhone and Android phones.
Nokia deal went wrong
When Microsoft teamed up with Nokia to make the exquisite Nokia Lumia phones, they hoped they would be able to tap into the Nokia’s feature phone market and also appeal to them to go smart the Windows way. While the plan was visionary, it did not pan out as they hoped because most feature phone users considering going smart would limit their choices to Android phones and iPhones. Even when the choice was between a low range Android phone and a Windows phone which was priced down, most people would go the Android way. Unfortunately, this is the particular group Microsoft hoped to draw in.
Entry to Hardware
Another reason that can be attributed to its imminent failure in the mobile market is its decision to manufacture both the hardware and software of the Windows Phone like Apple. It is not unreasonable to suggest that they should probably have stuck to manufacturing software like they did with the PC and let the masters in device making handle the hardware. It is ironic that Google took a card from them and delegated the hardware aspect to renowned hardware makers like Samsung and Sony to become the world leader in the smartphone operating systems industry it is.
Behind on Apps
Another nail to Windows Phone was that by the time it was making its entrance into the game, it had very few apps and moreover lacked the popular user apps leaving many users disappointed. Even though it was essentially an attractive phone with an even more alluring user interface and was extremely big on security, the fact that it missing most popular apps was a huge turnoff for most users. In a world where apps rule, moving to a Windows Phone felt like giving up a modern-day convenience. Moving to a Windows did not feel worth it.
No real advantage to moving to a Windows Phone
Not only was Windows late to the party, it had no clear cut advantage over Android or IOS. It simply put, felt like a slightly mutated version of IOS and Android. It did pike interest but it didn’t sustain it. The lack of a competitive edge in a market that already had established market leaders further alienated the Windows Phone.
The Diverseness of Microsoft
Unlike Apple and Google which put the development of their mobile devices at the forefront of their strategic plans, Microsoft relegated it to the back. They had other priorities in other facets of the computing world and this ultimately hurt their mobile dominance agenda.
In conclusion it may be difficult to pin down the exact reason that led to windows failure in the mobile industry but with the reasons shed a light on the possible reasons.